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Email marketing remains the heavyweight champion of the world with marketeers, 91% rated it as the most important marketing tool at their disposal with impressive year on year increases in ROI rates. Interestingly for small business, 8i% of SMB’s confirm email marketing as being their primary source of customer acquisition.
In the digital age, email remains the king of marketing channels, social is great and should definitely not be ignored, but bang for buck, it is the unrivalled champ. Today, this has become a specialist department, a science, and not just about sending random conversational content to your client database.
Creating a strategy is the key to success. Whilst the aim of the small business is to generate instant sales, it’s important to look at creating engaging relevant content for all, to strengthen your brand and build brand advocates.
At a time when ‘Customer Experience’ has become the primary objective for modern business, email is seen as a key element of delivering quality customer experience. Allowing business to engage customers, add real value, build trust and the holy grail, customer loyalty.
Inspired444’s email marketing service offers full business evaluation and strategy, design and development of marketing campaigns, database building, carefully crafted email templates, researched, well written content to ensure messaging is relevant and engaging, anti-spam optimisation, delivery and analytical reporting.