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WORD OF MOUTH MARKETING IS NOT ABOUT CREATING BRAND SPOKESPEOPLE. IT’S ABOUT PROVIDING EXCEPTIONAL CUSTOMER EXPERIENCE AND CREATING CUSTOMER ADVOCATES.
In the crazy world of marketing, Customer Experience (CX) is the new black… It is the holy grail of all things marketing, it’s all that’s talked about in marketing circles and where the big money is being spent by corporate clients.
Customer experience, at its core, is more business philosophy than something tangible, it’s behavioural, all embracing, from top to bottom. Although simplified, the result of great customer experience to convert customers into customer or brand advocates.
Customers that recommend a business to friends and family are incredibly valuable. According to Nielsen’s Global Trust in Advertising Report, 83% of respondents said they trust recommendations from family and friends more than any other form of advertising… Hence the holy grail of all things marketing.
Inspired444’s customer experience service helps businesses develop strategy to ensure that every customer journey, via every touchpoint, consistently meets or exceeds expectation. Building brand loyalty and customer advocates.
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